Steering Clear of Marketing Traps Around Milestone Events

Comments Off on Steering Clear of Marketing Traps Around Milestone Events Written by on February 7, 2014 | Posted in Trademark Licensing

If you are in the marketing/advertising business, your success depends largely on coming up with innovative new ways to promote a customer’s product or event offering.  Thus, when a milestone event arises in the sports, music, or film worlds, you may be inspired to try to capitalize on those events by tying your marketing efforts […]

Is Your Business Infringing on the Intellectual Property in Other Companies’ Logos?

1 Comments Written by on January 21, 2009 | Posted in Trademark Licensing

Increasingly, I have noticed a trend with websites: more and  more, companies are displaying other companies’ logos on their websites.  In fact, when my new website was in development, my developers proposed that I do the same. However, if you are displaying other companies logos on your website, there is a high likelihood that you are […]

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