Steering Clear of Marketing Traps Around Milestone Events

Comments Off on Steering Clear of Marketing Traps Around Milestone Events Written by on February 7, 2014 | Posted in Trademark Licensing

If you are in the marketing/advertising business, your success depends largely on coming up with innovative new ways to promote a customer’s product or event offering.  Thus, when a milestone event arises in the sports, music, or film worlds, you may be inspired to try to capitalize on those events by tying your marketing efforts […]

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